Turning ‘Internet celebrities’ into ‘long-lasting popularity’ — Exploring the Factors Influencing Generation Z Consumer Acceptance of ‘Cultural and Tourism New Media’ Marketing Models

Yingnan Xu; Xinting Yu; Jingtong Zeng

doi:10.54254/2977-5701/5/2024030

Article Information

Received: 22 May 2024

Published: 23 May 2024

DOI: https://doi.org/10.54254/2977-5701/5/2024030

Article Type: Research Article

Cite this article

Xu,Y.;Yu,X.;Zeng,J. (2024). Turning ‘Internet celebrities’ into ‘long-lasting popularity’ — Exploring the Factors Influencing Generation Z Consumer Acceptance of ‘Cultural and Tourism New Media’ Marketing Models. Journal of Applied Economics and Policy Studies,5,68-83.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

Disclaimer/Publisher's Note

The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of EWA Publishing and/or the editor(s). EWA Publishing and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.

About this Volume

Volume Title: JAEPS Vol.5

Part of Series: Journal of Applied Economics and Policy Studies

ISSN: 2977-5701 (Print) / 2977-571X (Online)

Copyright & License

[1]Zhang, G., & Li, Z. (2024). Zibo Barbecue “Going Viral”: How the Government Seizes the Era Transition of Cultural and Tourism New Media Marketing. Media Forum, 7(03), 52-55.

[2]Yao, J., Yan, R., He, Y., Zan, J., Mu, L., & Xiao, Y. (2024). Research on the Operation Strategy of Cultural and Tourism IP in the Chengdu-Chongqing Double-City Circle from the Perspective of New Media. Journal of Sichuan Tourism College, 2024(01), 49-53.

[3]Ye, Y., & Wu, Y. (2023). Characteristics, Effects, and Strategies of Short Video Assisting Local Cultural and Tourism Promotion. Journal of Chinese Broadcasting & Television, 2023(10), 129-133.

[4]Chen, Z., & Fu, S. (2024). Research on the Evaluation of the Effect of Tourism Revitalization of Intangible Cultural Heritage in China in the Context of New Media. Applied Mathematics and Nonlinear Sciences, 9(1).

[5]Claire, L., & Tung, H. C. (2023). Social media engagement and impacts on post-COVID-19 travel intention for adventure tourism in New Zealand. Journal of Outdoor Recreation and Tourism, 44(PA).