Using panel data on prefecture-level cities with airports in China from 2011 to 2023, this study employs a two-way fixed effects model to examine the relationship between airport traffic and urban consumption carrying capacity. The results indicate that passenger throughput has no robust and statistically significant effect on the total retail sales of consumer goods. In the tourism revenue model, both airport traffic and hub-airport pressure exhibit significantly positive effects, reflecting the regional gateway effect. In the wholesale and retail sector model, the coefficient of hub-airport pressure is negative but statistically insignificant for cities served by non-hub airports. These findings suggest that whether airport traffic can be converted into local consumption depends largely on a city's capacity to absorb and accommodate demand through its tourism, commercial, and service sectors.

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While quantifiable indicators for success have become more common in contemporary society, there has been relatively little research focused on how these indicators become norms of behaviour. This study will adopt social constructionist perspective and analysis survey data of 200 young people in China to explore the process of the construction of standardized success criteria and its impact on cognition, psychology and behavior. Results show that income, education and occupational status were the top three factors respondents felt were essential measures of success. This uniformity of perception creates a lot of psychological stress such as anxiety, comparison, doubts, and more, especially for the young people between the ages of 24–26, who are leaving high school and getting ready for work. Conversely, people engage in active decisions to adapt their education and employment options in order to fit into the usual ways of achieving success, thus reinforcing the "rules" by strategic choices. The study concludes that success standards are created through a cyclical process of institutional evaluation, quantification, individual adaptation, and social reinforcement and become internalized behavioral norms. This is especially exacerbated in highly competitive and centralized, as is the case in modern China.

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In the face of intensifying environmental crises and resource constraints, enterprises must integrate sustainable development principles into their core strategies. This paper explores the deep integration of green marketing innovation with circular economy theory, with a particular focus on remanufacturing as a key pillar of the circular economy and its strategic role in supply chain competition and sales channel optimization. The study shows that by implementing value-based pricing, quality assurance, reverse logistics design, and multi-channel distribution strategies, firms can effectively enhance the market acceptance and competitive advantage of remanufactured products. Furthermore, innovative business models such as product-as-a-service and leasing can further promote resource efficiency and waste reduction. This paper provides theoretical and practical insights for companies developing sustainable competitive strategies, policymakers refining circular economy regulations, and consumers transitioning toward greener behaviors, demonstrating that "green" and "growth" can be achieved synergistically.

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The deep integration of the digital economy with traditional industries constitutes a core pathway for the high-quality development of manufacturing. Taking Quanzhou's nine major industrial clusters as the research object, this study employs a combination of field investigation and cross-regional comparative analysis to systematically examine the current state of digital-industrial integration from four dimensions: integration foundation, service ecosystem, demonstration effects, and integration outcomes. The analysis identifies three major contradictions: the asymmetry between full-scale coverage and efficiency transformation, the disconnect between leading-firm-driven development and systemic diffusion transmission, and the structural mismatch between ecosystem building and the depth of collaborative integration. In response to the characteristics of Quanzhou's private economy and its industrial endowments, this study constructs an adaptive development pathway system for digital-industrial integration from four dimensions—inclusive empowerment, technological adaptation, whole-chain coordination, and policy support. It further proposes specific implementation strategies, including a private economy-oriented inclusive empowerment system, a technology adaptation ecosystem guided by specialized industries, a full industrial chain data collaboration mechanism, and a precision-oriented policy implementation and governance framework.

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