Beginning with archaeological discoveries related to Wu culture, this paper provides an in-depth interpretation of its connotations and cultural significance. The Ode to Wudianyuan written by Dr. Binzi offers a profound exposition of Wu culture and serves as an important reference for understanding its essence. Taking the development of the Wudianyuan cultural industry as a case study, this paper examines the prospects for Wu culture industrialization from four perspectives: strengths, weaknesses, opportunities, and threats. Furthermore, it presents a detailed discussion of the initial vision for the Wudianyuan project and analyzes its current development dynamics and future prospects.

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Using panel data on prefecture-level cities with airports in China from 2011 to 2023, this study employs a two-way fixed effects model to examine the relationship between airport traffic and urban consumption carrying capacity. The results indicate that passenger throughput has no robust and statistically significant effect on the total retail sales of consumer goods. In the tourism revenue model, both airport traffic and hub-airport pressure exhibit significantly positive effects, reflecting the regional gateway effect. In the wholesale and retail sector model, the coefficient of hub-airport pressure is negative but statistically insignificant for cities served by non-hub airports. These findings suggest that whether airport traffic can be converted into local consumption depends largely on a city's capacity to absorb and accommodate demand through its tourism, commercial, and service sectors.

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The intelligent business environment is driving instructional practices in higher vocational e-commerce programs from a uniform teaching schedule toward differentiated competency development. Conventional evaluation methods are no longer capable of accurately reflecting students' developmental trajectories in tasks such as e-commerce operations, digital marketing, customer service, and data analytics. To address the need for evaluating the effectiveness of tiered instruction, this study develops a fuzzy comprehensive evaluation system centered on competency growth and supported by evidence generated from intelligent learning environments. The proposed framework integrates occupational competency standards, course task data, learning platform behavioral records, and teacher evaluation information to establish a tiered evaluation index system. It further incorporates a hybrid weighting approach combining subjective and objective methods, a contextualized membership degree calculation model, and a comprehensive evaluation model for instructional effectiveness. The system effectively addresses the challenges of ambiguous evaluation boundaries, heterogeneous evidence sources, and substantial differences across instructional tiers. It provides a practical framework for improving teaching quality, supporting differentiated student development, and implementing intelligent assessment in higher vocational e-commerce education.

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Cross-Border E-Commerce (CBEC) has emerged as a vital engine for regional economic transformation, yet inland cities in developing economies face distinct structural barriers to participation. This study investigates the CBEC development landscape of Jingzhou, a representative inland city in Hubei Province, China, through a mixed-methods approach combining field visits to 12 government agencies and enterprises, two structured questionnaire surveys (N = 120 enterprise respondents; N = 186 university students), semi-structured interviews, and comparative policy analysis with benchmark cities Shenzhen and Changsha. Results reveal that while Jingzhou possesses notable advantages—a solid industrial base in textiles, smart appliances, and prepared foods; rich higher education resources with seven universities and over 45,000 annual graduates; and emerging CBEC industrial parks—its development is constrained by an underdeveloped policy framework, limited enterprise operational capacity, and a critical shortage of specialized CBEC talent. The comparative policy analysis reveals a notable gap in CBEC-specific policy instruments: while Shenzhen and Changsha issued 30 and 28 such documents, respectively, during 2020–2024, Jingzhou's regulatory framework for CBEC remained at an early stage of development. The study proposes a three-pronged strategy encompassing (1) policy-driven environmental optimization, (2) industry-focused breakthroughs leveraging Jingzhou's competitive sectors, and (3) the establishment of a university-centered CBEC service hub integrating government, academic, enterprise, and industry association resources. These findings contribute a replicable analytical framework for sustainable e-commerce development in inland cities across emerging economies.

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